The CTR (click through rate - ratio of clicks) is directly determined by the placement of the AdSense blocks and format . It is also very important to the design and integration on the web. Keep in mind that many times higher CTR does not mean higher profits for the issue of CPC (cost per click).
How to Increase AdSense CTR
AdSense blocks placed on top of the page, that look down without the sidebar.
Centra adsense blocks above the content - has been shown that if the ads are centered just above the content your CTR is higher.
Leave space around the AdSense for that you know where to find them once you have read the contents. The strategy of "cheat" and confuse the ad links the site itself is not very effective in the long term.
Mixing formats AdSense - AdSense By alternating different formats and colors throughout the page, the user blindness decreases.
The 300 × 250 blocks are the most broad CTR have.
Each page is different - Ideally, each page had a standalone configuration. But for sites with hundreds or thousands of pages this is not easy. Try to detect which pages of your site that have more traffic and AdSense test different configurations for each. Thus to optimize profits.
Factors influencing the CTR of a page
Not all pages can have the same CTR. What you need to achieve is to have the highest CTR for a given page. The factors that directly influence the CTR of a website are:
Its theme - there websites that have a CTR of 50% or higher, and others can aspire to a maximum 3%. For example, the websites of SEO do not usually exceed 2%. In contrast, finance can exceed 15%.
Demand - Usually, the websites of minority issues, such as quads insurance, despite having very little traffic, the CTR is very high. For topics such as technology, the traffic is high but lower CTR.
Type of traffic - If traffic from an Internet site is familiar with the CTR tends to zero. No webmaster or internet expert clicking on an advertisement unless it seems irresistible. If your traffic is for users who are not too familiar with the Internet, the CTR goes up a lot.
The time of year - Each issue has a period of high and low years. Learn what are the strong and weak periods of your website.
Is it really important AdSense CRT?
Definitely yes, if there are no clicks, no revenue. But it is the most important factor in AdSense . It should not be obsessed with the CTR, but rather with a general optimization, taking into account the CPC, CTR and user experience. To this end there is only one solution: test and test until you find the most profitable combination.
How to Increase AdSense CTR
AdSense blocks placed on top of the page, that look down without the sidebar.
Centra adsense blocks above the content - has been shown that if the ads are centered just above the content your CTR is higher.
Leave space around the AdSense for that you know where to find them once you have read the contents. The strategy of "cheat" and confuse the ad links the site itself is not very effective in the long term.
Mixing formats AdSense - AdSense By alternating different formats and colors throughout the page, the user blindness decreases.
The 300 × 250 blocks are the most broad CTR have.
Each page is different - Ideally, each page had a standalone configuration. But for sites with hundreds or thousands of pages this is not easy. Try to detect which pages of your site that have more traffic and AdSense test different configurations for each. Thus to optimize profits.
Factors influencing the CTR of a page
Not all pages can have the same CTR. What you need to achieve is to have the highest CTR for a given page. The factors that directly influence the CTR of a website are:
Its theme - there websites that have a CTR of 50% or higher, and others can aspire to a maximum 3%. For example, the websites of SEO do not usually exceed 2%. In contrast, finance can exceed 15%.
Demand - Usually, the websites of minority issues, such as quads insurance, despite having very little traffic, the CTR is very high. For topics such as technology, the traffic is high but lower CTR.
Type of traffic - If traffic from an Internet site is familiar with the CTR tends to zero. No webmaster or internet expert clicking on an advertisement unless it seems irresistible. If your traffic is for users who are not too familiar with the Internet, the CTR goes up a lot.
The time of year - Each issue has a period of high and low years. Learn what are the strong and weak periods of your website.
Is it really important AdSense CRT?
Definitely yes, if there are no clicks, no revenue. But it is the most important factor in AdSense . It should not be obsessed with the CTR, but rather with a general optimization, taking into account the CPC, CTR and user experience. To this end there is only one solution: test and test until you find the most profitable combination.
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