Google offers several ways to measure how well our income going to AdSense . The most common way to do it and at the same time, the only variable we can do something to improve their performance, is to look at the CTR (click through rate - ratio of clicks) of the page. Many publishers are trying by all means increase the ratio of clicks integrating best ad units, thinking logically that the greater the number of clicks, higher profits.
CTR addition, there are other variables that allow us to more fully understand the quality of our AdSense clicks. One is the eCPM (effective CPM - CPM cash).
What is eCPM
eCPM stands for "effective cost per thousand impressions"
. ECPM is calculated by dividing total earnings by the total number of impressions in thousands.
What is the purpose eCPM
ECPM is a good way to measure the performance of your ad units. The most outstanding value offered by the eCPM is studying the results obtained with different ad formats, compare and keep the bloqye that has the highest ECTR.
Another practical application is to consider whether it is worth keeping AdSense ads on a page or opt for another type of advertising. For example, the most common medium eCPM is about $ 4, that is, we earn $ 4 per 1000 impressions. If another type of advertising is more cost effective, substitute.
Importance of ECTR
For me the eCPM has become the most important variable to consider. Given the experience I have with some websites, the first thing to try to improve the ECTR.
There are days that I have a very high CTR, with many clicks, and earnings are about $ 4 per 1000 impressions. Other days, I have many more impressions, CTR smaller, less clicks and earnings are higher, but kept the $ 4 per thousand impressions.
What does this mean? The first thing that comes to mind is that this website remains the ECTR $ 4, no matter the number of clicks you have. This means that the only way to increase my ingrasos is to increase the number of visits. Still, you could also try increasing the ECTR.
How to increase the ECTR
By the way, how to increase your AdSense earnings. Google AdSense system often behaves like a chaotic system, so even a few days increase your eCPM because you think you've done something does not mean that is actually so. That's my experience.
The only thing you can do for your ECTR is to change the theme of your website. If your site is about topics of little interest to advertisers, it is possible that your eCPM tends to $ 0. However, if there is much competition among advertisers can reach about $ 80, for example with "life insurance". But do not get too excited, the competition is so high you'd need a large investment of money to appear high in search engine rankings.
The correct choice is to find issues with some interest to advertisers and write about them.
ECPM Is the solution?
Well, the eCPM is a good way to measure the performance of our AdSense ads, but there are also important. If your site is starting and you have a theme, focus first on increasing the CTR. For the more settled, at least for me, the eCPM is the most important statistic.
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